Your privacy is very important to I.AM Group Limited (“I.AM”). This Privacy Policy discloses how I.AM collects, protects, uses and shares Personal Information gathered about you, in conformance with privacy laws. All Personal Information is collected in a fair and non-intrusive manner, with your voluntary consent. I.AM respects the privacy of the users of its services that may choose to provide Personal Information. We recognise the need for appropriate protections and management of Personal Information that you provide to us.


In an effort to comply with the law, and our commitment to protect your Personal Information, we provide the following, which discloses our policies that apply across our services:


Collection of data

Personal Information is any information about an identifiable individual. Personal Information may include but is not limited to: identifying information such as name, telephone number and e-mail address. Where the collection of Personal Information is necessary, you will be aware that such information is required because you will have to provide personal details when utilising or enquiring about our services. The Personal Information that you submit is gathered only on a voluntary basis; you may choose not to provide Personal Information which may mean that you unable to access certain services.

Information we collect and how we use it

I.AM will use the information received to provide I.AM’s services and to improve the content of its mobile software application, to fulfil your requests, provide the Service’s functionality, improve the Service’s quality, track usage of the Service, provide feedback to third party businesses listed on the Service and enhance the security of the Service. Among the information we collect please note:

  1. If you create an account with I.AM via the Service, we may store and use your full name, email address and other information you may provide with your account. Any information you provide as part of your account profile, will be publicly displayed as part of your account profile. You can modify some of the information associated with your account by contacting us.

  1. The information that you submit via the Service is intended for public consumption, including your reviews, tips, photos, comments, and account profile. We may display this information through the Service, share it with businesses, and further distribute it to a wider audience through third party sites and services.

  1. When you create an account with I.AM, you are opting to receive messages from other I.AM users, businesses and I.AM itself. If you exchange messages with others through the Service, we may store them in order to process and deliver them, allow you to manage them, and we may review and disclose them in connection with investigations related to the operation and use of the Service. We may also store information you provide through communications to us, including phone calls, letters, emails and other electronic messages, or in person.

  1. If you initiate a transaction through the Service, such as making a booking with a fitness, health or sport provide or to communicate directly with other users of the Service (or vice versa), we may collect and store information about you in relation to the transaction, in order to process your transaction and send communications about them to you. This information may be shared with third parties for the same purposes, however I.AM does not disclose your personal information to third parties for the purpose of directly marketing their services to you unless you first agree to such disclosure. If you write reviews about a sport, fitness or health provider (or vice versa) with which you transacted through the Service, we may publicly display the fact that you transacted with that third party.

  1. We may store information about your use of the Service, such as search activity and bookings you make through the Service.


Cookies / Mobile Device IDs

In addition to Personal Information, we use data collection devices such as "cookies" on certain web pages to help analyse our web page flow and measure promotional effectiveness. Cookies are pieces of information a website sends to an individual’s hard drive while they are viewing the website. Cookies allow the website to remember important information that will make your visit to the site more useful. We use cookies to help improve your future visits. If you do not wish to receive a cookie or if you wish to set your browser to warn you each time a cookie is being sent, or if you wish to turn off all cookies, use the options on your browser to assist you. The Help option on your browser may assist you in changing your cookie preferences.

If you use I.AM’s app, we may use mobile device IDs, instead of cookies, to recognise you. We do this to store your preferences and track your use of I.AM’s app. Unlike cookies, device IDs cannot be deleted.


We may from time to time display advertisements on our I.AM Service.  These advertisements may have tracking technology such as cookies to collect information about users who view or interact with the advertisements.

Links to other web sites

This Privacy Policy applies to the collection of Personal Information by I.AM associated with the provision of its services to you. 

I.AM’s mobile software application may contain links to third party web site for your convenience and information. I.AM does not control those sites or their privacy practices. We do not endorse or make any representations about third party web sites. The personal data you choose to give to unrelated third parties is not covered by this Privacy Policy. We encourage you to review the privacy policy of any company or web site before submitting your Personal Information. Some third parties may choose to share their personal data with I.AM; that sharing is governed by that third party’s privacy policy.

Our Use of Your Information

We use your Personal Information to facilitate the services you request. We have tailored this Privacy Policy to adequately inform you of the use of your Personal Information.


Sharing of Personal Information

I.AM will use the information received to provide I.AM’s services and to improve the content of its mobile software application. In order to provide the Service, your personal data may in some situations be seen by us, other users of the Service, such as third parties who provide or are looking for fitness, health and sport services or third parties who are contemplating using your fitness, health and sport services (as the case may be) or operations and maintenance contractors repairing and maintaining I.AM’s technical systems.

Other than as detailed above, I.AM will not share or otherwise disclose your Personal Information to any other third parties unless such disclosure is required by law or without first seeking and obtaining your consent, except for the following circumstances: (a) I.AM may share aggregated user statistics and other information that does not personally identify you, to third parties such as advertisers, customers, potential customers and partners; (b) if I.AM makes a request and you consent, we may also sell your personal information to carefully selected third parties who we reasonably believe provide products or services that may be of interest to you and who have contracted with I.AM to keep the information confidential, or who are subject to obligations to protect your personal information.  

Please remember that any information you reveal, including personally identifiable information in a public forum such as a discussion forum or a chat, is not subject to this Privacy Policy and can be seen by third parties unrelated to I.AM. It is therefore important that you carefully consider what information you disclose in these areas.

Storage, Retention and Accuracy of Personal Information

I.AM ensures that Personal Information is safeguarded against loss, access, use, modification, disclosure or other misuse. All reasonable steps are taken to prevent unauthorised use or disclosure of your Personal Information.


I.AM will retain your Personal Information only for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws and your consent to such purpose(s) remains valid after termination of our relationship with you.


I.AM takes all reasonable steps to ensure that your Personal Information is accurate, up-to-date, complete, relevant and not misleading.


Contact Information

You may contact us to access, or request correction or deletion of your Personal Information. However, if you have any complaints or any questions relating to this Privacy Policy, please do not hesitate to contact us at

Changes to our Privacy Policy

We reserve the right to modify this privacy statement at any time; the changes will always be updated and posted on our mobile software application, so please review it frequently. If we make changes to this policy, we will notify you in this Privacy Policy, by email, or by means of a notice on our home page.


This Privacy Policy was last updated on: April 2016